Seventh graders in engineering teacher John Banister-Marx’s class create rough drafts of boxes they will be creating, to study post-processing marketing, which is the technique used to encourage sales of a product.
Seventh grader Emma Lacey presents her box to engineering teacher John Banister-Marx. Banister-Marx will determine if Lacey is prepared to go on to the next step. Credit: Julia Potter for Manchester Essex Multimedia Online
This box has been covered with small designs, such as the hearts on the sides and the star on the top. Students have access to a variety of materials: sharpies, highlighters, colored pencils, or pens. Julia Potter for Manchester Essex Multimedia Online
Engineering teacher John Banister-Marx instructs his class on the ways companies use boxes to advertise. Banister-Marx revealed that most boxes containing food or other products could have a much smaller surface area, but are enlarged to include advertising. Credit: Julia Potter for Manchester Essex Multimedia Online
While some students color their box after folding it and taping the sides, others may decide to color the paper cutout before folding it. Here is an example of a pattern someone chose to put on their box with highlighter. Credit: Julia Potter for Manchester Essex Multimedia Online
Seventh grader Adam Roy colors his box after completing the folds. Roy is using green highlighter, but students can color their boxes any way they want. Credit: Julia Potter for Manchester Essex for Multimedia Online
Seventh grader Natalie Koopman folds paper into a 3D box. These are just the practice boxes, and later the students will create a custom box with a partner and put advertising for a product. Credit: Julia Potter for Manchester Essex Multimedia Online